ROTHY’S
[branding] Rothy’s
Campaigns
Email Design
San Francisco, California
2019/2020
Campaigns
Email Design
San Francisco, California
2019/2020
DESCRIPTION
At Rothy’s, I led the design for the 50 Million Bottles campaign, celebrating the milestone of turning 50 million plastic bottles into sustainable footwear. The campaign included digital assets, print materials, and environmental graphics, creating a consistent and engaging story across all platforms. I also led all email design, including the launch of the Merino Wool collection, crafting layouts and visuals that highlighted the collection’s sustainability, quality, and craftsmanship.
In addition, I led the rebrand of Rothy’s email communications, creating templates, layouts, and a clear visual tone to make the subscriber experience feel polished and cohesive. I also assisted with the larger rebrand, contributing to new packaging, mailer catalogs, and other branded materials to ensure all touchpoints reflected the refreshed identity.
At Rothy’s, I led the design for the 50 Million Bottles campaign, celebrating the milestone of turning 50 million plastic bottles into sustainable footwear. The campaign included digital assets, print materials, and environmental graphics, creating a consistent and engaging story across all platforms. I also led all email design, including the launch of the Merino Wool collection, crafting layouts and visuals that highlighted the collection’s sustainability, quality, and craftsmanship.
In addition, I led the rebrand of Rothy’s email communications, creating templates, layouts, and a clear visual tone to make the subscriber experience feel polished and cohesive. I also assisted with the larger rebrand, contributing to new packaging, mailer catalogs, and other branded materials to ensure all touchpoints reflected the refreshed identity.
CAMPAIGNS